Twitter has rolled out its in-stream video ad service to all advertisers in India

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By: IANS | New Delhi |
Updated: June 13, 2018 7:43:06 pm


The India launch is part of a global roll out in other markets including Australia, Brazil, Canada, France, Japan, Mexico, Saudi Arabia, Spain, the UAE, the UK and the US. (Image: Reuters)

After a pilot run with some users, Twitter on Wednesday rolled out its in-stream video ad service to all advertisers in India that will help marketers capture consumers’ attention when they are most receptive. According to the micro-blogging site, in-stream video ad campaigns drive positive shifts in key brand metrics for advertisers. The India launch is part of a global roll out in other markets including Australia, Brazil, Canada, France, Japan, Mexico, Saudi Arabia, Spain, the UAE, the UK and the US.

Twitter has partnered with several video publishers wherein these content…

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