Spotify strikes deal with Samsung to help fight off Apple Music

By: Bloomberg |
Published: August 10, 2018 3:43:45 pm

(Iage: Bloomberg)

Spotify Technology SA has a new ally in its competition with Apple Inc: Samsung Electronics Co, the world’s biggest smartphone maker. The Spotify app will be available when customers set up their new Samsung phones, a deal that could boost the music-streaming service’s user base, the companies announced at an event in New York Thursday. Spotify will also be integrated into Samsung’s smart TVs and speakers.

Spotify has been looking to increase the number of people who use its free service, which funnels customers into the paid version of its app. Spotify introduced a new version of the free service in April, just weeks after listing shares on the New York Stock Exchange.

The deal sent Spotify shares up as much as 5.2 per cent to $188 on Thursday, the…

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