Ahmedabad:  Banned from using the word “Pappu“, the ruling BJP in Gujarat has turned to its other go-to nickname in an ad campaign targeting Congress vice president Rahul Gandhi. The party has already snagged the Election Commission’s clearance for its new ad featuring “Yuvaraj” or “prince”.

The 48-second video uploaded today on the Facebook page of BJP Gujarat is, like the rejected clip, set at a grocery store.

As a voice approaches the store saying “Sir, Sir”, the shop owner’s assistant says, “Yuvaraj has come”.

“You can buy anything from here but you won’t get our votes,” declares the owner, launching into a rant about the customer’s past record. His wife has the last word, her eyes boring into the camera: “For me, only ‘M’ will do.”

Several such videos have been put up by the BJP in the run-up to polls in Gujarat on December 9 and 14.

One ad was dropped after the Election Commission objected to the use of the word “Pappu” – which loosely translates to…

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