Cricket in Olympics will mean more revenue for the ICC

Written by Shamik Chakrabarty
| Kolkata |
Published: May 18, 2018 1:21:10 am

At the ICC conclave in Kolkata last month, chief executive David Richardson exuded confidence that cricket could be part of the 2028 Olympics in Los Angeles.

Taking cricket to the Olympics has had been one of the foremost issues on the ICC agenda, and the global body’s Strategic Working Group (SWG) expectedly focused on the globalisation of the game, as they discussed global strategy for cricket with the BCCI in Delhi on Thursday. The 72-point SWOT analysis—18 each of strengths, weaknesses, opportunities and threats—done by the SWG mentioned cricket’s over-reliance on India’s money and the Indian fans. The ICC representatives, it is learnt, spoke about the need to tap a wider market for alternate revenue sources.

According to a BCCI representative…

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